<rt-red>The retail experience is heightened by tactile interactivity where the customer is encouraged to play with the store, right from its frontage that is constructed with 8,000 copper rods and 16,000 denim buttons.<rt-red> A giant perforated wall slides from it creating three-dimensional patterns that encourage the customer to dabble with the entire facade, in turn forming niches to frame products on the rear of the wall inside the store.

<rt-red>Upon entry, a 40-feet long History Wall depicts the 150-year journey of the brand.<rt-red> Every decade has been allocated space to display everything from photographs, letters, old advertising material and replicas of vintage products. <rt-red>Scrolling across in front of the Wall, a state-of-the art interactive touchscreen is designed to act like an electronic book that turns pages as you move it along and automatically corresponds to the period of time behind it.<rt-red> One can halt at any decade to delve deeper into the history and heritage of the brand in both audio and video.

15,000 copper strips hang from the ceiling on a wire mesh, allowing both products and lighting to be suspended from it at any point in the store. Four distinct sections for each sub-brand create a context for each category. <rt-red>Vintage clothing has been floated in glass cubes coated with a polarising film that looks transparent when near and mists over when moving away.<rt-red> The range inspired by construction workers sits on stacked polycarbonate roofing sheets. Copper-clad handcrafted “saddle” stands are scattered all over the space as seating areas or to place tried-on products.