<h5-red>CLIENT:<h5-red> RELIANCE BRANDS LIMITED I <h5-red>AREA:<h5-red> 800 SQ FT I <h5-red>STATUS:<h5-red> COMPLETED IN 2024 I <h5-red>TEAM:<h5-red> ASHA SAIRAM, AMBRISH ARORA, PARIJA CHANDRA, INSIYA PITHAWALA, VARTIKA SOOD, VAISHNAVY B. NAIR I <h5-red>PHOTOGRAPHER:<h5-red> SURYAN AND DANG
A legacy Indian fashion brand renowned for its unique prints and colourful sarees, Satya Paul’s New Delhi store has been reimagined to reflect its evolving identity and enrich the shopping experience for its discerning clients. It aims to fuse contemporary ideas with its rich heritage, capturing its reinvented, modern spirit through a fresh design intervention.
<rt-red>The redesigned store embraces a soothing and minimal material palette to provide an effective foil for the brand’s vibrant textiles.<rt-red> A decluttered and fluid spatial layout splits the narrow, linear footprint into a ready-to-wear zone at the front and a saree section at the rear, with a compact accessories display and trial areas segregating them.
The shell is a monochromatic muted pink inspired by hues of Agra red sandstone. Custom-made terrazzo rises from the floor, seamlessly carry through into the vertical surfaces. This is juxtaposed against a complementary lime plaster surface in the same tone, descending from the ceiling. The furniture blends into this soft pink palette, ensuring the patterns of the brand’s collections remain the focus.
Stainless steel fixtures complement the pink backdrop without drawing the eye to themselves. Bespoke hangers suspend the garments at a 45-degree angle to allow for optimal visibility of the prints.
The symbiotic cohesion of light, form, and volume transforms the store into an interactive element that goes beyond merely providing a soft canvas for the brand's creations.
