Interpreting an international hospitality brand to create a unique spatial experience, Aloft stands for all that is fresh and spirited – a sleek, uncluttered take on work, play and travel.
Aloft has been designed to provide a modern and youthful hospitality experience - brought to life primarily by the public spaces of the property, spread across the ground, first and third floors of the hotel building.
The hotel lobby, names Remix, is placed between the courtyard and the driveway. It weaves together small open pockets of recreational activities into a large, free-flowing space, housing seating clusters, reading nooks and pool tables tat function together as an open office setup. Louvered partitions and shelving subtly distinguish each zone - a distinction heightened by timber flooring and low-hung ceiling.
The bar 'WXYZ' opens into the lobby, a relatively private one characterized by a muted colour palette. The shelving backdrop, fashioned after Aloft's vinyl display, has been crafted in painted glass to create a pivoting screen.
On the other end of the courtyard is Nook, an all-day dining area. A brightly-lit, expansive zone, Nook creates a communal, home-like experience for the hotel's patrons. Subtle pops of colour and vibrant artworks populate the monochromatic shell; strategically placed stone counters break the expanse of the space into smaller pockets.
Curated artworks and display pieces punctuate the space, commissioned to reflect the function of the space they inhabit. Following the young, contemporary vibe of Aloft, these pieces have been largely executed in a pop art style. Seating clusters in various configuration - loosely grouped lounge chairs, timber benches in the deli, Refuel, and ergonomic furniture at the workstations - offer a variety of experiences for the visitor.
A gym, yoga room, a swimming pool and a lounge are housed on the third floor. The swimming pool becomes the visual focal point for the hotel rooms on the fourth floor and above - creating an elevated recreation hub for the patrons. One side of the pool ends in an infinity edge clad with intricate mosaic tiles in the brand's colours, contrasting vividly with the monolithic white structure of the hotel.
A palette of grey and beige - expressed through the marble flooring and textured paint - becomes the visual base upon which distinct identities for each zones has been built. While timber louvers and screens break the monotony and infuse warmth, lighting fixtures in black metal, plush furnishings in yellow, fuchsia and teal, geometric patterns and brass detailing run as a common thread through all the spaces.