• Gaurav Gupta Flagship Store

    Retail I DLF Emporio, New Delhi

    Finalist at INSIDE Awards Singapore, the Gaurav Gupta Flagship Store handcrafts luxury through everyday materials to shape a raw canvas that brings to life the client’s vision for a graphic representation of a surreal fantasy.

    CLIENT GAURAV GUPTA I AREA 1,250 SQFT I STATUS COMPLETED IN 2012 I TEAM AMBRISH ARORA, ANKUR CHOKSI, ARUN KULLU, ALINA VADERA, ROHIT SHARMA I PHOTOGRAPHER ANDRÉ J. FANTHOME I AWARDS RETAIL CATEGORY WINNER AT ARTISTS IN CONCRETE AWARDS 2015, INNOVATIVE INTERIOR DESIGN WINNER AT A+D & CERA AWARDS 2014, GOLD PRIZE WINNER AT VM&RD RETAIL DESIGN AWARDS 2013, FINALIST AT INSIDE AWARDS SINGAPORE 2013
    Exposed ceiling, concrete walls, sculpted furniture and Art Nouveau-inspired lacquered iron racks bring about a unique spatial composition

    A collaborative venture between Studio Lotus and leading Indian fashion designer Gaurav Gupta, the concept of the store is born out of the duality of Gaurav’s collections for his Pret and Couture lines.

    Every day skills and materials have been elevated through intense R&D and cross-collaborative techniques to craft a space of luxury

    The 1,250-sqft space is conceived as an immersive environment sculpted in monochrome. Sinuously warping cast concrete walls seem to surreally float within the relatively tight volume, and slice the space into two zones without dividing it. As you meander through, there is a constant sense of reveal and discovery. The store has a sense of stark honesty in its conception and execution through its raw materiality. The focus is on structure and form echoing Gaurav’s cutting-edge design philosophy with his clothes.

    A graphic representation of a surreal fantasy, the concept highlights the honest expression of materials while keeping the pieces tactile
    The narrative is heightened with dramatic elements like ceiling-hung mannequins and a cast metal entry gate inspired by Gaurav Gupta's sketch

    The store has been entirely crafted by hand, right from the cast concrete panels and walls, to the hand-forged ceiling suspended racks on one side, and the Art Nouveau-inspired lacquered iron racks on the other. The mirrors are cast using fabric to create an illusion of melting. Surrealist pieces, some are suspended and others floor-mounted with cast mild steel bird sculptures on either side. The drama is heightened by the sculpted pieces of furniture and artefacts crafted in mild steel and quilted leather, that appear almost carelessly strewn in the space.

    Several trials were done to achieve the antique finish for the lacquered iron-framed mirrors
    Custom-designed iron merchandise hooks have been hand-forged and suspended from the ceiling
    The monochromatic palette created the ideal backdrop to frame the duality of the fashion designer’s collections

    share

    .. .. ..