• Paro by Good Earth

    Retail | Brand Experiences I The Chanakya, New Delhi

    Crafted as an urban sanctuary, the concept store for Paro invites visitors to a unique retail experience.

    CLIENT SIMRAN LAL I AREA 1820 SQ.FT I STATUS COMPLETED | PHOTOGRAPHER ANDRE J FANTHOME | TEAM AMBRISH ARORA, PANKHURI GOEL, SWATI AGARWAL, PARIJA CHANDRA

    The richly layered spatial environment at Paro allows visitors to holistically interpret the new wellness brand by Good Earth. The spatial narrative disconnects visitors from the mundane reality of the mall it sits within and transports them to an otherworldly cocoon.

    Re-imagining the traditional brand-user interface predicted on retail, Paro provides a curated set of immersive experiences - consultancy, workshops, talks, therapy and merchandise display - each as significant as the other, aiding the interpretation of the brand's vision of spiritual well-being. The design of the store encourages visitors to pause, introspect, learn and truly engage, creating a sanctuary amidst the humdrum of urban life.

    The brand narrative unfolds sequentially, the resultant experience akin to meandering through a home in the hills. Bricks salvaged from a demolished 18th century haveli create the interior shell, while white walls and ceilings offer subtle contrast, introducing a sense of timelessness to the space.

    A multitude of small pockets are delineated within the larger space, each embodying its own distinct character and evoking a specific feeling, In direct contrast to how retail spaces are planned conventionally - where design is employed to maximize the perception of space - this strategy humanizes the experience of interacting with a brand. Each of the pockets is programmed to house a particular function or activity; from therapy rooms to apothecary-like lab spaces to product displays and a library that can host workshops and talks.

    The decor is warm and minimal, a combination of elements old an new; product display shelves are carved into the walls, tucked inside niches and behind timber shutters while refurbished found furniture punctuates the space. Studio Lotus collaborated with TSK Designs to create visual storytelling that plays an intrinsic role in tying the spatial narrative together, exemplified by hand-painted environmental graphics that illustrate the  idea of holistic wellness sourced from the Vedas.

    The store's richly textured material palette, expressed without overlaid finishes, brings into focus the values of traditional, philosophical wisdom that Paro embodies - Honesty and Authenticity.

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