• PVR Kochi

    Leisure I Kochi, Kerala

    The spaces of PVR’s first and biggest multiplex in Kochi are tied together in a single fluid architectural gesture creating an impactful larger-than-life movie going experience for cine lovers.

    CLIENT PVR LTD I AREA 20,000 SQFT I STATUS COMPLETED IN 2013 I TEAM AMBRISH ARORA, SIDHARTHA TALWAR, ANKUR CHOKSI I AWARD MERIT IN ENTERTAINMENT CATEGORY AT VM&RD AWARDS 2014

    PVR Ltd, the largest premium film entertainment company in India opened its nine-screen multiplex at Lulu Mall in Kochi. The launch of its footprint in one of the Kerala’s most prominent cities is part of PVR’s organic growth strategy of expanding its presence pan India.

    An area of 71,000 sq ft, with a capacity of 2,192 seats makes it PVR’s largest multiplex in the city. The key area to be created as an identity for the cinema was the Foyer space, which houses multiple functions – the box office, entrance lobby, entrances to the auditorium, concessions area and a café. The site for the foyer had major height constraints varying from 7’ to 12’ with linear expanse of 200 ft, making it a very difficult proportion to work with. This being the first venture of PVR in Kochi, the impact on the customers had to be powerful and exclusive.

    The key response to create a single impact was to tie up all functions in a singular architectural gesture. A hierarchy of perception was outlined with key areas defined as auditorium entrances, concessions and box office. These areas were drawn up as nodes and a single ribbon modulates through the space joining these nodes within the shell. This ribbon flows from the ceiling onto the walls and the flooring integrating the entire space into one holistic experience. The negative spaces in between the ribbon bands are used as frames to highlight the functions.

    Since the ribbon runs along three different surfaces, the materiality could not be maintained throughout. It is finished in stone on the flooring and dado with plaster of Paris finished surfaces flowing over the wall and ceiling. The consistent fluid motion of the ribbon is maintained and it appears to seamlessly wrap the entire space together. Back lit portals in Corian, used as a highlighting tool in key function areas, is router cut with a grading pattern to accentuate the auditorium entrances, concession and box office and adds to the magic.

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