Gurgaon, Haryana

Glassxperts Experience Centre

An optical layering of immersive display, applications and story-telling reveals a magical experience for the Glasxperts flagship, Asahi India’s first retail initiative in the architectural glass segment.

<h5-red>CLIENT<h5-red> GLASXPERTS I <h5-red>AREA<h5-red> 1,800 SQFT I <h5-red>STATUS<h5-red> COMPLETED IN 2011 I <h5-red>TEAM<h5-red> ANKUR CHOKSI, ARUN KULLU, ASHA SAIRAM, CHANDNI AGGARWAL, NAVIN JHA, VIJENDRA SHARMA, SANJAY KUMAR I <h5-red>PHOTOGRAPHER<h5-red> ANDRÉ J. FANTHOME I <h5-red>AWARD<h5-red> COMMENDATION FOR EXCELLENCE IN INTERIOR DESIGN AT IIID AWARDS 2011

No items found.

The brief for the Glasxperts flagship, part of a site with an existing office at a Gurgaon mall, was to embody the brand ethos of a ‘one-stop solution’ for architectural glass needs and a hassle-free client experience. The plan also had to fit in an office meeting room.

Two zones defined the retail experience: a high-impact demo area sub-divided by a discussion room and an easy-to-browse display section. After much exploration, Tyvek screens were chosen as devices that would recreate the mood for the home/office sets in the demo zone and act as backdrops to the glass products. <rt-red>Inserted as fins held from ceiling and floor, Tyvek allowed flexibility in printing the screens, while facilitating laser cut perforations that made them light and translucent, thus creating layers in the space.<rt-red>

The interactive display area has pivotable panels, which let customers move it easily and change their view while looking through the glass. <rt-red>Floating as an all-glass box over the discussion space in the demo area, the meeting room has been engineered free of any floor support.<rt-red> The team and clients can both access it through a suspended glass walkway and rear glass staircase. To balance privacy and porosity, the façade is clad with a polarising film that creates a mystical effect as different parts of the store are revealed to passersby from different locations.

IIID Awards 2011 Commendation for Excellence in Interior Design

More