<rt-red>The interwoven rods create an ever-changing tapestry that lends the space a visual dynamism and allows for the experience zones beyond it to be layered and subtly revealed.<rt-red> Surrounding this central zone lie pockets of the traditional retail experience that one expects from Ekaya; the Thaan section with its reams of brightly-coloured fabric and the ready-to-wear sections.

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Surrounding the central installation lie pockets of the traditional retail experience that one expects from Ekaya. At the front sit the Thaan section with its reams of brightly-coloured fabric and the ready-to-wear sections. Intimate pockets for bridal wear lie deeper in, towards the rear of the store. Designed for a highly personalised experience for bridal parties, they feature traditional takkhat-style seating where sarees can be opened out for viewing, as is traditionally done. Slit windows in these spaces provide slivers of natural daylight, lending a soft beauty to the silken weaves, while also serving as a backdrop for visual merchandising of the product.

<rt-red>The design for Ekaya engages intimately with the notion of weaving—be it through the 3D brass installation or through the subtle nuances of its layout—immersing shoppers into the craft, and allowing them to incidentally discover new collections and products.<rt-red> The intervention deftly bridges the traditional and the modern, reflecting the evolving palettes of a new India, authentic to its roots, but distinctly contemporary.