The Corporate Showcase for Volvo Eicher Commercial Vehicles (VECV) Ltd represents its vision of driving modernization in commercial transportation along with their top-of-the line production and distribution processes.
<h5-red>CLIENT<h5-red> VOLVO EICHER COMMERCIAL VEHICLES LTD. I <h5-red>AREA<h5-red> 2,200 SQFT I <h5-red>STATUS<h5-red> COMPLETED IN 2013 I <h5-red>TEAM<h5-red> AMBRISH ARORA, ANKUR CHOKSI, PANKHURI GOEL, ARUN KULLU, SANJAY KUMAR, XABRINA MARTINEZ, TENZIN YESHI, ANANYA BERRY I <h5-red>PHOTOGRAPHER<h5-red> ASIF KHAN
The Corporate Showcase for Volvo Eicher Commercial Vehicles (VECV) Ltd represents its vision of driving modernization in commercial transportation along with their top-of-the line production and distribution processes.
Since VECV is a leader in the transportation sector, the installation concept was based on the idea of ‘movement’ and manifested through ribbons representing the two parent companies, moving through the space. The VECV Corporate Showcase is situated in a central space on the ground floor of the company headquarters, which is a six-floor modern, state-of-the art LEED rated building. Enclosed within the grand spiral staircase in the atrium, are two intertwined ribbons constructed with 1500 metal rods strung together. The rods form a double helix to symbolise the coming together of two companies while the walls along the staircase showcase their individual histories.
The Helix turns into sinuous ribbons of Corian in the reception lobby, travelling into the exhibition space and forming its skin. The exhibition flow takes the visitor through a brief history of the two companies, the VECV vision, manufacturing processes, product range, services, customer testimonials and ends with the future statement of the company. A moving installation of a cut section of a truck, suspended from the ceiling, forms the focal point of the exhibition. The white ribbons sit lightly in the space creating an experience, which is open and enclosed at the same time.
The narrative of the exhibition is manifested seamlessly on the Corian skin through type, interactive devices and films. To generate content for the various digital devices an extensive exercise of interviewing the clients, starting from the top management to persons working on the factory floor was conducted. This information was then collated and structured. The interactive experiences conceptualised to tell the story of VECV include a touch-screen interactive table in Corian, a nine-screen video wall, touch sensitive television screens and video screens with headphones narrating testimonials.
